About Us
The Insurance Equilibrium Point
What’s your insurance Equilibrium point?
Let’s find out!
It is our belief that each policyholder has an insurance equilibrium point, that is, where price and coverage intersect. Price and coverage are directly related; an increase in coverage will just about always cause an increase in price. Based on this concept, it is Equilibrium Insurance Partners’ job to figure out if you are more price conscious, or more coverage conscious, and tailor an insurance program to fit your individual or business’s needs.
When we tailor insurance programs, there are core coverages that everyone needs, as well as additional coverages to consider depending on your individual or business exposure(s). The additional coverages will be presented a la carte. We will explain the claims scenario for each type of coverage – and the annual premium associated with that coverage – and let you accept or decline them from your insurance program. By repeating this process for each coverage, we will move closer and closer to your equilibrium insurance point.
Meet Our Team
The Equilibrium Insurance Partners Team
MacGregor (Mac) Howey, CIC, LIC, CPIA
Founder
Paul Friedrich
Account Executive
Elizabeth (Liz) Housler
Commercial Account Manager
Our story, our values.
The name Equilibrium comes from Latin’s root word libra, meaning “weight” or “balance”.
As a constellation, zodiac symbol, and astrological sign, Libra is usually pictured as a set of balanced scales, often held by the blindfolded goddess, which symbolizes fairness, equality, and justice. These values are the backbone behind Equilibrium Insurance Partners.
Fairness
Equilibrium will stand behind unbiasedness and impartiality. We will not discriminate based on gender, race, religion, ethnicity, or socioeconomic status.
Equality
We will treat each client the same, regardless of premium, and do the absolute very best for each one of them.
Justice
A moral and political concept that encompasses what the broader social structure has determined is right and good. Equilibrium with provide justice to the people and communities we serve.
Besides the symbolistic values, the goddess represents – and that Equilibrium stands by – we also believe in three additional core values:
Balance
We believe that it’s crucial to strike equilibrium (balance) in all areas, both professionally and personally. Professionally, it’s our goal to find balance within the insurance policies we sell. We believe that everyone has a different equilibrium point (where coverage and price intersect). It’s our job to find that intersection to strike the perfect balance for each client. Personally, Equilibrium believes in work-life balance. Our days start a little bit earlier, but also end earlier too, so our employees can get to their kids’ after-school activities, prepare dinner, or take part in their own social activities.
Integrity
Integrity is the cornerstone of Equilibrium Insurance Partners. We prioritize transparency and ethical conduct in all our dealings. Our commitment to doing what’s right means we never take shortcuts in serving our clients. Each decision is made with your best interests in mind. We believe in building lasting relationships based on trust, ensuring that every interaction reflects our dedication to honest and ethical practices.
Innovation
At Equilibrium Insurance Partners, innovation is key to our approach. We constantly explore new technologies and methods to improve the insurance solutions we offer. Our focus on staying ahead of industry trends allows us to provide forward-thinking coverage tailored to your needs. We believe that by embracing innovation, we can deliver efficient, effective services that keep pace with the evolving landscape of insurance, ensuring our clients are always well-protected.
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