The Insurance Equilibrium Point

It is our belief that each policyholder has an insurance equilibrium point, that is, where price and coverage intersect. Price and coverage are directly related; an increase in coverage will just about always cause an increase in price. Based on this concept, it is Equilibrium Insurance Partners’ job to figure out if you are more price conscious, or more coverage conscious, and tailor an insurance program to fit your individual or business’s needs.

When we tailor insurance programs, there are core coverages that everyone needs, as well as additional coverages to consider depending on your individual or business exposure(s). The additional coverages will be presented a la carte. We will explain the claims scenario for each type of coverage – and the annual premium associated with that coverage – and let you accept or decline them from your insurance program. By repeating this process for each coverage, we will move closer and closer to your equilibrium insurance point.