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Equilibrium Insurance Partners, L.L.C. expands to Northern Michigan with Paul Friedrich

By December 7, 2023December 29th, 2023No Comments

Perrysburg, OH – Equilibrium Insurance Partners, L.L.C., a Perrysburg, Ohio based property and casualty insurance brokerage, is pleased to announce our expansion plans into northern Michigan with the hiring of Paul Friedrich.  Paul Friedrich was a former professional golf instructor at Boyne Highlands and more recently worked with the startup, Scratch Golf.  He is the loving companion to his 10-year-old American Pitbull, Eldrick.  Paul resides in Harbor Springs, Michigan, (Emmet County) and his family has deep roots within the Harbor Springs/Petoskey region. 

“Through market research, we’ve identified untapped potential in the Petoskey insurance marketplace, and I am confident that Paul is going to capture it,” said Mac Howey, Founder of Equilibrium Insurance Partners, L.L.C.  “Paul has a strong work ethic in the cross-fit industry and I am certain that it will transition into the insurance industry.  He aligns well with Equilibrium’s core values of integrity, fairness, and excellence, and is the ideal fit for our expansion plans.” 

Paul will focus on property and casualty (P&C) insurance, which includes personal insurance (homeowners and car insurance) as well as business insurance.  For all insurance quote requests in the Petoskey/Harbor Springs area, please call Paul directly at 231-758-5271 or contact him here.  


About Equilibrium:  Established in 2022, Equilibrium Insurance Partners is a property and casualty digital insurance agency.  Based behind the founding principal of the Equilibrium Insurance Point, Equilibrium’s job is to find each client’s balancing point, that is, where price and coverage intersect.  Some insurance consumers are more price conscious, while others are more coverage conscious.  At Equilibrium, it’s our job to figure out which type of consumer you are and tailor an insurance program to fit your individual or business’ needs.