Perrysburg, OH – Equilibrium Insurance Partners, L.L.C., a Perrysburg based property and casualty insurance brokerage achieved its best quarterly results to date with $91,844.50 of Direct Written Premium (DWP). 14 new clients were added, 7 personal lines and 7 commercial lines clients.
Michigan-based Frankenmuth Mutual Insurance Company led the way with all 7 new personal lines clients totalling $25,547 of DWP. Five of the new personal lines clients were in Michigan, two in Ohio. Personal lines hit ratios remained above industry average at 7 for 12 (58.3% hit ratio). Five quotes were lost totalling $26,519.
In relation to commercial lines, Pennsylvania-based Berkshire Hathaway GUARD Insurance Companies took charge with $26,263 DWP. West Bend Mutual Insurance Company was a close second with $23,425 in DWP. Five of the new commercial lines clients were in Michigan, two in Ohio. Three of the seven commercial wins came writing childcare/daycare centers ($18,441), two in the hotel Umbrella space ($16,609.50), one in the apartment space ($26,263), and one mixed-use lessor’s risk building ($7,106)
| GUARD | Frankenmuth | West Bend | Various Brokers |
| $26,263 | $25,547 | $23,425 | $16,609.50 |
“Despite winning a good number of accounts this quarter, we did encounter challenges in closing several promising commercial opportunities,” said MacGregor C. Howey, Founder. Among those:
- Towing – $121,300 – quoted with Berkshire Hathaway GUARD
- Hotel/Motel – $69,637 – quoted with Berkshire Hathaway GUARD
- Restaurant – $8,834.95 – quoted with Amwins/Evanston
- Golf course – $27,682 – quoted with West Bend Mutual
- Arcade – $9,983 – quoted with West Bend Mutual
- HVAC contractor – $36,108 – quoted with West Bend Mutual
- Commercial Premium Lost: $282,379.90
Total win % of premium for All Lines in Q4: $91,844.50 / $400,743.40 = 22.9% premium closed.
| Daycare | Hotel | Restaurant | Golf Course | Arcade | Mixed-use | Apartment | HVAC Contractor |
| 3 for 3 (100%) | 2 for 3 (66.6%) | 0 for 1 (0%) | 0 for 1 (0%) | 0 for 1 (0%) | 1 for 1 (100%) | 1 for 1 (100%) | 0 for 1 (0%) |
We are excited to share the hiring of our first producer, Paul Friedrich, from Petoskey, Michigan. Paul Friedrich, a dynamic force in the cross-fit industry and a seasoned puzzle master, brings a wealth of experience to our team. His journey began as a professional golf instructor at Boyne Highlands, where he honed his skills and passion for fitness and wellness. More recently, he has made significant contributions to Scratch Golf. With a commitment to integrity, fairness, and excellence, Paul perfectly aligns with our core values. We are thrilled to welcome him to our team, confident that his unique blend of expertise and enthusiasm will make a lasting impact.
For insurance quote requests/due diligence in Greater Toledo and Metro Detroit, please call 419-386-0870. For insurance quote requests/due diligence in Petoskey, please call 231-758-5271. Additionally, you may contact us here.
About Equilibrium: Established in 2022, Equilibrium Insurance Partners is a property and casualty digital insurance agency. Based behind the founding principal of the Equilibrium Insurance Point, Equilibrium’s job is to find each client’s balancing point, that is, where price and coverage intersect. Some insurance consumers are more price conscious, while others are more coverage conscious. At Equilibrium, it’s our job to figure out which type of consumer you are and tailor an insurance program to fit your individual or business’ needs.
